Increasing supply chain visibility is becoming increasingly important in today's business environment due to several factors:

1. Globalization: As supply chains become more global, with products and components sourced from various countries, it becomes more challenging to manage supply chains. Increasing visibility allows companies to track and manage their products' movement across borders and manage international suppliers effectively.
2. Customer Expectations: Customers today expect faster delivery times and greater visibility into the status of their orders. By increasing supply chain visibility, companies can provide customers with accurate and timely information on the status of their orders, improving customer satisfaction and loyalty.
3. Cost Reduction: Increasing supply chain visibility can help companies identify inefficiencies and reduce costs. By analyzing data on the movement of goods and materials, companies can identify bottlenecks and optimize their supply chain processes.
4. Risk Management: The ability to quickly identify and respond to disruptions in the supply chain is critical to minimize their impact. Increasing supply chain visibility allows companies to quickly identify potential disruptions and develop contingency plans to mitigate their impact.
5. Compliance: In some industries, regulations require companies to provide detailed information on the movement of goods and materials throughout the supply chain. Increasing supply chain visibility allows companies to comply with these regulations and avoid penalties and legal issues.

In summary, increasing supply chain visibility is essential for companies to remain competitive in today's global marketplace. It helps companies improve efficiency, reduce costs, manage risks, comply with regulations, and meet customer expectations.