An ads network is a group of marketers that work together to help advertisers reach their target audience. They typically handle campaign setup, delivery and reporting. Ad networks are a great choice for brands looking to monetize their traffic and increase conversions. They offer a variety of creative formats, including display, native and video.
Google AdSense
Google AdSense is one of the simplest and most effective ways to monetize web or app traffic. Its stringent vetting process ensures that ads network are high quality and complementary to the user experience. Its vast network of advertisers also enhances the probability that ads will resonate with users.
It takes about two to four weeks to review and approve websites for Google AdSense, but once accepted, you can earn a significant amount of revenue from your website. To get started, add the AdSense code snippet to your site. Payments are processed monthly once you reach a minimum earnings threshold, which varies by currency and location.
Adcash
Adcash offers a self-managed platform and a dedicated account manager for publishers. The control panel is intuitive and easy to use, and their support team is responsive. They also have a large knowledge base to help with any questions.
Another great feature of the platform is its Daily Budget Optimization. This feature will analyze your campaign’s performance data and adjust the bid on certain segments to maximize conversions.
The network has a no minimum traffic requirement, and serves ads in 196 countries. However, it does not accept adult or mature content, hacking/cracking content, and programs that compensate users for clicking on ads. It also prohibits content containing violence, hate speech, or excessive profanity.
Propel Media
Propel Media provides a real-time bid-based online advertising platform that allows advertisers to reach users. Its technology enables marketers to target specific user segments and deliver text, video, or display ads based on the characteristics of those segments.
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AdMaven
AdMaven uses real-time bidding to connect publishers with advertisers. This ad network delivers around 500 million daily impressions to its advertisers, giving it a strong return on traffic for publishers. You can also set a daily budget, default CPC and minimum and maximum CPC settings. You can even choose a specific device manufacturer or browser to show your ads on.
AdMaven also has dedicated support for publishers, ensuring that any problems or queries are resolved quickly and efficiently. In addition, they offer flexible on-time payments with a low minimum payout threshold.
App Nexus
With AppNexus, publishers can monetize their inventory with real-time bidding. The system connects multiple demand side platforms and exchanges and offers a transparent and open ecosystem. Moreover, it helps publishers and marketers increase revenue.
AppNexus also helps in reducing supply chain inefficiencies and fraud. The platform has a robust set of tools that help in detecting non-human traffic and removing it from the marketplace. This allows publishers to monetize their content more efficiently, and advertisers to reach their target audience with more precision.
It encourages Ad Tech companies, publishers, and ad agencies to build innovative solutions on top of its platform. Its detailed technical documentation and abundant services make it a truly developer-friendly platform.
Hill Top Ads
HillTopAds is a popular Google AdSense alternative, offering many benefits to both publishers and advertisers. The network segments traffic based on quality and activity, allowing advertisers to maximize their revenue. It also offers a variety of ad formats, including POP’s, Direct Link, Instream VAST/VPAID video, and in-page push ads.
The network offers a number of payment models and low transaction fees. Users can monitor their campaigns on the HillTopAds dashboard and easily optimize them with their favorite trackers. Other benefits include a low minimum payout and anti-bot technology. Some users have reported that HillTopAds has significantly boosted their earnings. They can even customize their campaigns with specific GEOs and verticals.
Conclusion
When publishers transitioned their main revenue model from print to online, they looked at ad networks as the easiest way to monetize their content. Choosing an ad network that offers a wide variety of ad formats optimizes ad performance. You should also look for a platform that uses ad verification technologies to ensure viewability metrics are accurate.